21st May 2013
The Commercial Value of Your Time
Execution is the reward, not the money – money is just the by-product of perfect execution.
Jeffrey Gitomer
We need money and without money, we cannot even ensure basic comforts in life. The question is how much money we need and how much we have. The gap is accounted for by the value we create to others using our time. If we create more value, we get more value for money. If we create less, we get less money! Isn't it a simple common sense?
We have to understand that our time has a commercial value like any other product or a service. When we buy a computer, we come to know that computers are available in a range of prices. The entry-level computer can execute only a limited range of tasks. Its processing speed will be low and the technology used also will be lower end. If we have a high value project, we will not mind paying a very high price for the right type of computer. We take into account the return on investment when we buy a costly computer.
So is our time. We have to `market' our time and the `purchaser' of our time will take into account the return on investment. In any project, there are two investments: investment of money and investment of time. No one will invest on a project which offers very little return.
Answer this question honestly: If I resign my job today, will I get another job at the same salary or higher or lesser salary? Will my employer get another replacement for the same, higher or lower salary?
The answer to the above question is an index of the commercial value of your time!
N.C. Sridharan
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