17th December 2010
`You don't have to burn books to destroy a culture. Just get people to stop reading them'.
Ray Bradbury
In my Managing Change seminars, people ask me how to build and sustain an organization culture. In many organizations, there is a very wide gap between the core value of the organization and how the individual members behave. Sometimes, the act of one individual destroys the credibility of the organization overnight.
Building a great organization is a result of great vision by great leaders. What is most important is preserving the culture of the organization. If you want to sustain any good culture, there has to be a constant reinforcement of the basic principles. The purpose of the Human Resource Development department is to think innovatively and build a high quality human resource capital.
I was reading that Walt Disney believed that training and development is an integral part of the organization building process. The company had a complete new set of language:
Employees are `cast members'.
Customers are `guests'.
A crowd is an `audience'.
A work shift is `performance'.
A job is a `part'.
A job description is a `script'.
A uniform is a `costume'.
The personnel department is `casting'.
Being on duty is `on stage'.
Being off duty is `back stage'.
(Courtesy `Built to Last' by Jim Collins)
N C Sridharan
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