14th March 2012
Time, technology, money connection
There are no speed limits on the road to excellence.
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Time is not everything and money is not everything. But the combination of time and money makes many things! We are judged by our performance and performance has to be a time bound result. Since time is a scarce resource, anything that saves time will be a marketable commodity. If we understand this simple common sense point, we would have understood a universal marketing strategy – convince your client that your product or service will save his time and you will have his order!
If you think for a while why do we need technology, you will realise that technology saves time. That is the difference between a car and a bullock cart. A product or service is judged how they enrich the quality of your time and thus your life style. The more a product improves the quality of your life, the more the product is valued. That's why we pay more for an air ticket than a bus ticket!
The other day I was in a road side car mechanic shed and, I was thinking about the mechanics who form the pit crew in a Formula One or Indy Car race.
I have something to share with you on this. Wait…
N C Sridharan
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