20th January 2011
Disney's Creative Strategy
`All great deeds and all great thoughts have a ridiculous beginning.'
Albert Camus
You have heard of the Disney Land. Perhaps some of you might have gone there. Disney Land is a standing example of what wonder a human imagination can stretch. But this is not the work of one man called Walt Disney. It is the work of a specific process of thinking.
All of have the gift of creative thinking. However, many of us do not use it effectively. We have to tap into our creativity in the proper way. It is something like bringing out the under earth water spring. There is a process of doing it. If we are not able to use the under ground spring for effectively, it is our mistake.
Disney Creative Strategy offers a simple but powerful technique to use our creativity. The Disney Corporation had three studios – the Dreamer, Realist and Critic. An idea should pass through the three stages. In the Dreamer Studio a person can come up with any idea, even an absurd idea. No one can shoot down an idea at this stage.
In the Realist Studio, the practicality of the idea will be considered. The originator of the idea should prove that the idea is practical and feasible. He should also come out with issues such as resources, strategy and plan of action to implement the idea.
Once the idea is accepted to be realistic, it should pass through the Critic Studio where the content of the idea will be subject to lot of criticism and it should stand all that. Once the idea passes through the Critic Studio, the same will be implemented.
We can easily impellent the above strategy in our daily life. Think about an idea.
For example:
- To start an online magazine
- To start a Sports Club for physically challenged people
- To write book and sell one million copies
Once you are clear about your idea, earmark three distinct places in your room and call them as Dreamer, Realist and Critic Studios. Take the idea, sit on each of the places for not less than one hour and introspect on the idea and let the idea pass through the three phases.
Notice what happens to your idea!
N C Sridharan
000
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