Day 80
12th October 2011
`Putting out a newspaper without promotion is like winking at a girl in the dark -- well-intentioned, but ineffective'.
William Randolph Hearst
Ensure Accessability and Visibility.
We live in a society and we need others to reach our ambitions in life. Similarly, others may also need us. In this context, accessibility and visibility are important factors which we should be conscious of. In this electronic era, visibility and accessibility can be easily managed, provided it is our priority. At this exact point of time, someone from somewhere may want to reach us.
Check the following:
- Do you have a mobile phone and if so, does your address card carry the number with the correct area code prefix number?
- Have you thought about a website? It is a powerful visibility tool. If you have one, are you taking efforts to make people to visit? What is the `hit rate'?
- If your mobile service provider good enough? Does the signal break and irritate the other person while you are speaking?
- Do you have an e mail id? Do your people know the same?
In an era of competition and infinite exciting opportunity, accessibility and visibility are very important portfolios to be managed intelligently.
Are you doing justice for this portfolio?
N C Sridharan
000